A review of digital media trends currently

This post takes a look at how smart devices and technology has affected media intake.

Over the past few decades, as society has come to be reliant on smartphones, innovation has become the centre of attention for many regions of industry. The increase of smartphones has essentially improved the media industry, resulting in new advancements in the way media is created, dispersed and consumed. Before the period of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio transmissions. Nevertheless, more just recently, the media landscape is showing a palpable shift in the direction of mobile-first platforms. In addition to this shift, there has been a number of new opportunities in media, most especially within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would acknowledge that the smartphone period has in truth, compelled the media industry to transform its business designs and strategies, interrupting standard outlets and avenues for media access and consumption, with a series of new and groundbreaking digital media examples.

Traditionally, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career development. However, in modern society, the development of mobile phones has resulted in a couple of major shifts in the way media is shared and provided. One of the most influential developments in the media industry is the combination of mobile applications and . streaming services, which have made smartphones into the most accessible digital media devices on the market. With the ability to render video, text and audio material, smartphones are the optimal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly working on reformatting their content to prioritise smart device accessibility. Currently, trends which are popular on social media are especially influential for media companies to consider. Namely, short form video and worldwide TV are getting traction for offering interesting and accessible material for audiences around the globe.

Along with the circulation and creation of digital material, media consumption habits are also being greatly influenced by technological advancements. The portability of smartphones has moved the way that audiences are taking in media towards a constant and on-the-go activity. In the past, audiences would need to wait to watch or tune in to prescheduled broadcasts, which were planned by executives and run on a rigorous schedule. Rather, these days, consumers can enjoy, listen or access material as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has led to an increase in material production as customers are quickly getting through shows and continuously looking for new things to watch.